Women Rainmakers' Best Marketing Tips by Theda C. SnyderCall Number: KF316.5 .W65 2021
ISBN: 9781641058124
Publication Date: Chicago, Illinois : American Bar Association, Law Practice Division, 2021
Fourth edition
"The book is a collection of tips from real women rainmakers"-- Provided by publisher
Contents: Your marketing plan : niche marketing -- Your professional image -- Advertising on the ground and in the ether : your website, e-mail marketing, directories, and more -- Social media for today and tomorrow -- Public relations : press releases, brochures, newsletters, and more -- In-person networking : memberships, meetings and conferences, and more -- Writing and speaking : blogs, getting published, speaking gigs, webinars, and podcasts -- Communications : e-mail, telephone, snail mail, and more -- Gifts and entertainment : dos and don'ts, promotional items, and the role of charitable giving -- Your law practice as marketing tool : meeting client expectations, cross-marketing, and marketing for in-house counsel -- Asking for business : preparation, asking for referrals, and more